Video Marketing is gradually becoming an important pillar of digital marketing initiatives. It has become a perfect tool to attract visitors and highlight the benefits of your products or solutions in seconds. In last one year explainer videos have become the first interaction point on websites and marketers believe it will grow with time to come. Research says 80% of people remember what they see as visual information, since the processing time is 60,000 times faster than text.
It is estimated that if a user doesn’t find anything productive in first 10 seconds of his arrival, he is bound to exit the website. So, with animated explainer videos you can create a unique pitch to your potential audience and following up to create a competitive edge.
Credits: www.capsicummediaworks.com
Top 6 reasons your B2B company should adopt Animated Explainer Videos today!
#1. Explainer Video is the new trend
Cisco in its VNI Global IP Traffic listed a forecast report to know what traffic is expected from 2014-2019. It expects the rise from 67% to 80% in all traffic through videos by 2019.
Also, according to “The Top 7 SEO Trends That Will Dominate 2016” published by Forbes recommended the use of animated explainer videos due to its higher reach, engagement, effectiveness and overall ROI. It should be looked beyond supporting textual data and gradually becoming part of both B2C and B2B marketing.
#2 Animated explainer videos are easy to Comprehend
Animated explainer videos can help users to comprehend a difficult subject or solution in seconds. With animation one can also add the humor element in it making it a fun exercise resulting in higher engagement and brand recall. One can show case studies, workflows, product features, benefits etc. in minutes without any major effort. So, any details which are relevant for your target market can be visualized without a hassle.
Credits: blog.animaker.com
#3. Animated explainer videos creates a brand-friendly atmosphere
Animated explainer videos with attractive cartoons help to create an atmosphere which is in sync with your branding efforts. One can create an emotional aspect for neutralizing rational arguments as well. Create a positive story line with an attractive and unique script and see the magic. Users will understand and relate to your offerings in minutes and you will see a good rise in your conversion rate.
#4.A/B Testing
In explainer animated videos it is not mandatory to have a realistic script. One can experiment with characters doing some out of the box efforts such as fly, dance, sing or wear anything. Your imagination will not have a limit and you can try everything which is in line to your brand positioning.
#5. Success Stories
Be it start-ups or unicorns in the industry, all have a tried video marketing and has seen great results.
One such a success story is of Dropbox who grew from zero to 100 million users in 5 years using an effective animated explainer video.
Check out this easy to understand video: https://www.youtube.com/watch?v=w4eTR7tci6A
There are hundreds of more stories which you can check out and know what exactly they did write.
#6. Higher Conversion Rates
With animated explainer videos expect your sales numbers to increase with better conversion rates. Our clients have seen an increase click through rate with better traffic resulting in higher ranking in search engines. They also saw fall in FAQ’s which users generally asks videos made are generally self explanatory.
At Video Factory, we can help you come with some innovative and attractive ways to help you attract your customers at a pocket friendly price.
Check out more explainer videos at https://www.youtube.com/channel/UCJdmXmZEp6aUvnyd1Vu-PBA
You can reach us at 8981698882 or drop an e-mail at info@videofactory.in