Animated videos are no doubt becoming the most powerful tool for your marketing campaigns! Who doesn’t want their products or services to be explained in a matter of seconds with fun & engaging elements mixed all together?
Definitely us…
Unfortunately, their advantages are often misunderstood, neglected, or undervalued. Being aware of what they can bring to the table is the first step in making effective use of their power, so today we’ll discuss the reasons why animated videos are imperative for your business.
Importance of animated videos for your businesses ROI
Shareable Content
If your marketing video contains a good storyline, some humour elements and good visuals, chances are that 53% of your viewers will share it just for entertainment. Shareable content boosts your brand visibility as viewers share your videos on various social media sites just for fun. This further promotes your brand as more and more people watch it thus enhancing brand awareness. Animated Videos are more popular these days because they are portable. One can watch a video doing another work simultaneously unlike text adverts. So, one should never miss out on incorporating animated videos in their marketing strategy.
Animated videos sticks to the memory
One video is worth 1.8 million words! Have you ever noticed that you tend to remember things a little longer when watching a video? That’s coz human brain works more efficiently with visuals. Animated videos have the power to convert something promotional into a compelling one. Your viewers may not exactly follow your call to action, but they will learn more about your product and feel more connected to your business. This suggests that while they may not purchase your products right away, they are quite likely to do so in the near future.
Just remember to create characters that are entertaining to watch, use your brand colours appropriately, & message inlined with the audience. You can simply accomplish all these through animated videos.
You can watch this animated explainer video we produced keeping in mind the brand color & message it conveys
Easy and rapid transaction
According to a survey, around 37.5 million people in the whole world use their phones for various transactions. People prefer online shopping because it saves a lot of time and energy. If you have an online payment system, you need not doubt about your sales. But how do you let people know about it? Yes, that’s where an animated explainer video comes in handy. An ecommerce video or promotional video can grasp your audience’s attention and explain how you operate online. We also find new startups getting created each day, new apps, new websites. In these cases, app/website animated explainer videos also help.
Short, sweet and alluring videos gains trust
Animated videos are short. You can describe every aspect of your brand in a minute or two. Moving pictures of your product or service becomes more reliable for your audience. Compared to pictures, animated videos influence people better and turn prospective buyers into loyal users. You can use 2D animation videos, motion graphics videos, whiteboard animation etc as your animation style. Each one of them possess different qualities, look and feel. Moreover you can also talk about the usage procedures in your videos and also let your customers know the benefits of using it.
Just like this animated promotional video produced by us. It’s short, bright & on-point
Animated videos gain more traffic
Animated videos are way more engaging than just pictures and texts. You can ingeniously play with visuals, font, animation, background music and sound effect and create a unique value proposition. You can lead your video viewers to your website thus driving in more traffic. This way you can introduce your product or services to them and increase sales.
Google & YouTube loves video content
It’s no secret that Google just loves videos on site. Well, just not google even you’ll love it as it keeps your audience hooked to your site. Visitors tend to stick around if there’s video content in it. Further improving your bounce rate! Not to forget, YouTube is the second largest search engine, a video simply increases your chance of appearing on SERPs.
87% of video marketers said YouTube had been an effective channel for them – up from 83% last year.
Including animated videos in emails
We’re sure you’ve already created a database for your email marketing campaigns. You’ve been sending newsletters and offers to your email list in the hopes of generating leads and driving conversions. But, have you considered connecting with an explainer video in the email?
Any email marketing expert will suggest including video in your emails which can help your email marketing campaign perform better.
Video content can boost email CTR by upto 40%!
All in all: Animated video are of utmost importance
Your brand / business matters the most to you & so you must recognize the utmost power animated videos hold! Their properties are extremely beneficial to your business: the content will undoubtedly be absorbed by your audience, and will share as well engage with it; they are significantly less expensive than other videos; they will become great partners with the most important search engines. Animated videos can increase your conversions and sales, and they will lend you a helping hand. Don’t take it lightly: the use of animated videos is really important, so please act accordingly!