Does your business make the best use of repurposing video content? If not, then let us tell you it’s no secret that video content marketing / promotion is the most effective & used method of marketing! We know this statement alone isn’t enough but keep on reading this short & useful piece to benefit yourself in the domain of video content marketing strategy.
17% of non-video marketers don’t use video for marketing as they don’t know where to start. But you my friend, you don’t have to think alike. C’mon keep on reading!
Think of repurposing video content as a business proposition where you were to invest once and get benefits from it forever. What if we were to tell you that with one video = multiple uses can meet your business needs and objectives in just 5 different ways? Well, with the booming growth of video content marketing, companies and start-ups are constantly turning towards repurposing their video content to better communicate visually.
Why should you repurpose video content to get maximum bang on your buck?
Repurposing videos – the method of converting one video content into numerous formats. Didn’t we tell you, one video = multiple usage!
Unfortunately, marketers are so preoccupied with developing new content that they fail to recognize the benefit of repurposing old content as an asset.
Let’s walk through the key benefits of repurposing video content:
1. Expands your reach
Repurposing video contents helps you reach a wider audience because you are not only promoting the video on a single platform, but you are also diversifying it into different content formats and publishing it across multiple platforms, thereby increasing reach and visibility on Google.
Let’s say you have people who read your blog on a regular basis but haven’t yet subscribed to your YouTube channel. You can reach that segment of your audience as well by repurposing video into a long-form blog post.
2. Helps in targeting buying stage
The stage of the buyer journey is different for each individual, depending on their requirements. So those on the edge of making a purchase might look for a long, deep-dive piece of content which can assist them in making a decision. Then there are those, just getting along with your business, might require quick & bite-sized information. So, instead of developing several pieces of content for each of these buyer journey stages, repurpose content into one.
3. Generates ROI
Return On Investment (ROI) is the main goal each marketers chase after. Your marketing initiatives goal should always be to increase ROI & the good old god – Conversion Rates in order to provide consistent results.
And so repurposing video content marketing strategy can effectively maximize ROI because when you find new methods to repurpose existing material and amplify it, you are putting it to good use at a much lower cost, attracting more and more people to your landing page.
Videos are processed 50,000 times faster than text thus creating a stronger mental footprint. So without further ado, let’s talk about 5 amazing ways to repurpose video content for greater ROI.
5 Amazing Ways to Repurpose Video Content for Greater ROI:
Social Media Promotion– On average a visitor lasts on your site for a maximum of 8 seconds. An engaging video delivering your business idea in a simple and straightforward manner helps to foster better understanding. Video content marketing is the strongest form of content as they are highly shareable across several platforms. By embedding advanced insights and tracking tools you can easily analyze your social media performance. So, now you have a video all you need to do is repurpose content into social snippets & you’re ready to promote it across various channel!
Boost Your Web Presence– When you integrate an explainer video into your landing page it leads to better sales conversion rates. Over the years Google has prioritized video-centric websites over others. Video content is more likely to make your business rank within the first 53 searches, it also reduces bounce rates and increases user engagement.
Investor/Board Presentation– With explainer videos you can instantly liven up your pitch. Explainer videos convey your point across easily and help to establish your business value graphically in front of your investors or board members.
Email Marketing/Signatures– When you embed your video link with your mail it helps in earning better click-through rates. This is a penetrating marketing tool because videos tend to go viral very quickly. Adding the link to your mail helps in establishing your company as a brand.
Sales Pitching– It is believed that 85% of the visitors are more likely to buy a product after watching the video. The problem-solution approach establishes a line of causality. This helps in establishing the effectiveness and USP’s of your product, adding more leads to your sales funnel
Repurposing Video Content: Parting Words
Now that you’re aware of the formats to repurpose video contents into, follow the above mentioned methods in a strategic manner to gain the most benefits out of repurposing contents for better ROI!
In order to not get lost in the process, mind map your video content to visualize the various types of content formats into which the video can be repurposed. This allows you to structure your strategy and brainstorm effectively.
It’s critical to develop a strong content promotion strategy for your repurposed video content pieces that can assist in gaining traction & drive more traffic.