What is Seen is Sold!
“Video marketing is a powerful way to humanize your brand and connect with your audience on a deeper level.” – Jon Buscall
With statistics showing that Video can increase organic search traffic by 157%, they have become an increasingly popular and powerful tool for improving website engagement, reducing bounce rates, and boosting SEO rankings.
Video marketing can benefit businesses by improving their online visibility and engaging with their target audience. Relevant videos offer a more engaging and memorable way to showcase products and services, making them more shareable and likely to go viral. They can also create emotional connections by humanizing a brand and building trust with potential customers. Overall, video marketing helps businesses effectively communicate their message, stand out in a crowded digital landscape, and increase conversions and sales. According to a study by Moovly, incorporating videos into your website can increase the chance of a front-page Google result by 53 times.
1. Videos Improve Conversion Rates
Statistics don’t lie: A recent study by HubSpot says that relevant videos added to a website can increase conversions by 86%. This is simply because videos make understanding your product and services easier. They’re more engaging and give the viewers a more immersive experience than text or images.
For instance, Airbnb leveraged the power of video marketing by creating a series of engaging videos that showcased the unique travel experiences that its customers can have with the platform. As a result, Airbnb saw a significant increase in bookings and revenue, demonstrating the power of video marketing in driving business growth.
2. Videos Increase Engagement and CTRs
According to a study by Search Engine Journal, video search results have a 41% higher click-through rate than text-based results, resulting in reduced bounce rates. This increased engagement not only leads to higher customer retention but also signals to search engines that your website provides valuable content, resulting in improved SEO rankings.
HubSpot created a series of explainer videos that provide viewers with useful information on topics related to marketing and sales. These videos were designed to be engaging and informative, with a focus on providing value to viewers. As a result, HubSpot’s website saw a 52% increase in organic search traffic.
3. Videos Improve Mobile Optimization
As more and more people are using mobile devices to access the internet, mobile optimization has become a critical factor in SEO rankings. Videos improve mobile optimization by providing a visually appealing and engaging format that is easy to view and access on mobile devices.
For example, Tata Housing, a leading real estate developer, created a video campaign called “Tata Values Home” which helped them get 152K views on their videos. As a result, Redfin saw a 403% increase in traffic to its website and a 14% increase in conversions from visitors who watched the videos.
https://youtube.com/shorts/BRI9izRFIZc?feature=share
4. Videos Attract Backlinks
Backlinks are an essential factor in SEO rankings, as they signal to search engines that your website is authoritative and trustworthy. Videos can be highly shareable and can generate a lot of buzz on social media and other platforms, making them a valuable tool for attracting backlinks.
For example, GoPro created a video campaign called “The Adventure of Life in 4K,” which included a series of videos that showcased the incredible adventures that GoPro users were having around the world. These videos were highly shareable and generated a lot of buzz on social media, resulting in a significant increase in backlinks to GoPro’s website.
According to a report by Cisco, video content will account for 82% of all internet traffic by 2023. With the rise of mobile devices and the increasing popularity of video content, now is the perfect time for businesses to incorporate video marketing into their digital marketing strategies. By creating relevant and optimized videos that align with your brand and messaging, your Company can effectively communicate its message and stand out in a crowded digital landscape.
Your exceptional products and solutions deserve to be showcased, and a video approach can offer a simple yet impactful way to reach your target audience effectively. So, if you haven’t already, it’s time to start exploring the possibilities of video marketing and tap into the immense potential it offers.
Here’s how we can help you achieve the same!
We at Video Factory, make the brand and the people synonymous, by sharing stories of your growth journey, your people, your achievers, and the process and innovation behind the products. This makes your workforce beam with a greater sense of belonging to a brand, and your audience identifies you as a people’s company and not just a service/product enterprise because we work with the skills of an agency but with the mind of an audience.
With an experience of more than 7+ years in the industry, we have mastered to cater your needs and deliver prompt results by working with companies like Tata group, UNDP, GE Healthcare, HDFC bank, ICICI bank, WHO, Cisco, Bosch, Bajaj Finserv, Dr. Reddy’s Lab, Berger Paints, GAIL, Uber, Oyo, Ola, Swiggy.
Here’s a sneak-peek at our work: Our Portfolio