B2B Marketing was often regarded as a static segment but nowadays it is no longer as such. B2B marketing teams are challenged to innovate continuously and think out of the box. That’s being one of the main reasons marketers are jumping into the bandwagon of B2B explainer video as they’re affordable & simpler to develop.
71% of B2B marketers are using video marketing as their strategy, according to the Content Marketing Institute research
B2B Explainer videos, due to their succinctness and straightforwardness, can assist marketers in conveying their brand’s message and providing potential clients with a sneak peak of the product or service, especially if animations are often used.
It helps the audience digest important information through their ability to break down complex information into smaller, bite-sized chunks. The better you convey your brand’s message, the better the audience can put trust in your brand. And that’s how you build a loyal audience base!
5 reasons why B2B marketers should use explainer video
Make the audience your hero in the explainer video: For any animated explainer video, addressing the pain points of the target audience is a must. However, for a corporate video, highlighting the pain points at the beginning of the video is the best idea. Because in doing so, the targeted audience will immediately be able to identify the solution and are likely to opt for the services you want to provide.
The story: Telling a story is compulsory for every B2B explainer video and it should be treated with top-priority, because the main idea is to get through the company’s USP’s. However, you must wisely customize your characters that are fun and at the same time relatable to the viewers, if at all you are planning on incorporating a storytelling approach. Plan a script that is highly engaging in terms of creativity but at the same time equally informative and useful.
Plan on the marketing of your explainer video: Launching your B2B explainer video on a social media platform is extremely crucial and it needs strategic planning. For instance, YouTube is more suitable for a mixture of educational + promotional videos, while Facebook is appropriate for entertaining videos. Remember that even a well-made explainer video is incomplete without proper marketing. Poor promotion of your product will definitely lead to a decrease in your sales, that you cannot afford after all the hard work.
Keep a strong CTA for your explainer video: A strong & compelling call-to-action button in your animated explainer video can persuade your viewers to complete a conversion. Without a strong & preferable CTA, viewers are simply gonna watch the video, scroll, & leave without completing an action.
Include your explainer video in the mails: We’re sure you’ve already created a database for your email marketing campaigns. You’ve been sending newsletters and offers to your email list in the hopes of generating leads and driving conversions. But, have you considered connecting with an explainer video in the email?
Any email marketing expert will suggest including video in your emails which can help your email marketing campaign perform better.
Best B2B explainer video examples for inspiration
Here you’ll find some of the best B2B explainer videos which we’re a fan of & might inspire you too ( Just videos, we know you’ve already read a lot! )
1. Zendesk Explainer Video
2. Mailchimp // Introducing Google Remarketing Ads Explainer Video
3. Slack // Work, Simplified Explainer Video
Parting Words
Now that you’ve seen some of the videos, what do you think? Is B2B explainer video something you should opt for? We’d say yes! You’ll have a much higher chance of connecting with your target audience if you get to know them better. Knowing ahead of time that you’ll be speaking with other businesspeople can help you segment more effectively. You can change up the messages you send them, figure out better methods to compose them, define how to explain them, figure out better ways to express and correlate with their concerns, and figure out which professional jargon to use.
If you’ve got an idea for your B2B explainer video, or would like to get the conversation started, just get on a 30 mins free strategy call with us