“An organization’s ability to learn, and translate that learning into action rapidly is the ultimate competitive advantage.”- Jack Welchur
In 2019, a PWC-led survey revealed that nearly 79% of the CEOs worldwide were concerned about the lack of skills threatening the growth trajectory of their employees. The good part here is that nearly 57% of talent developers now want to spend more on online learning. So as companies continue to set aside their budget for L&D, the question is how do we aid this training with one tool that can unanimously cater to all? The answer is Videos. Videos alone can train your employees, help hire new talent, create a happier workforce, and create better engagement.
5 benefits of using a Corporate Training Video for your Company:
1. It Reduces Training Cost
Did you know that 85% of every dollar spent on instructor-based training is spent conveying it?
In a business, time is money, and you would inevitably want to save on both. With videos, you cut down on the recurring cost of upskilling your teams. A one-time cost incurred can help you as well as your teams save dozens of expenses over travel, venue, and training.
See how we helped the Tata Group save millions on training their huge teams by creating sales training videos for their new sales program!
2. It Increases Interaction and Engagement
According to a Research by Forrester 75% of employees are more likely to watch videos than read articles or blogs.
With the advent of visual media, the consumption of entertainment for people has changed to videos. Good engaging and interactive videos help attract attention and allow employees to enjoy training more than reading documents or emails.
Here’s a Video Hack you would want to save for the future!
When you add a human figure to your video, it just makes the video a lot more interesting and engaging!
Look how we helped Firstcry make their training video a lot more appealing with the help of this technique!
3. It Results in Higher Productivity and Retention
A video is a great tool for breaking down complex information and ideas and explaining them with the use of simple, easy-to-understand, visuals. Traditional methods would require employees to go and attend presentations which means the tasks that were to be accomplished on that day will go unattended.
A study from the SAVO Group found that just 7 days after a training session, the average employee will have forgotten 65% of the material covered, and after 6 months the number increases to 90%. But when you include visuals in training sessions, the retention rate goes higher up to 65%.
This means that video is actually proven to be more memorable and productive than other training methods given that people remember only 20% of what they read and 80% of what they watch.
4. It Ensures Standardised Training for All
Dividing your teams into smaller groups for training CAN bring in different experiences for different groups. A lot of factors can influence the training process, like the instructor, date and time, the team members, language, and location – the list of variables is practically endless!
However, training videos are a Standardized Technique! They ensure that there’s NO DISPARITY!
Look how we ensured that Balampur Chini Mills create a standardized video to train all their farmers in their vernacular language!
4. It is Accessible Anytime, Anywhere!
The number of employees in your company can be 10 or 10,000. Hence, training a big group of people can be a tremendous task! A few employees might take more time to grasp whereas some might be busy with another task at hand
Here Comes the MAGIC!
Videos eliminate the problem of accessibility! Everyone on your team can watch (and re-watch if they need to) at their own pace until they understand the content or topic at hand.
Here’s how Video Factory helped Abbott create a video on Warehouse Training for all its teams to access at any time, anywhere!
Now that you know why is a training video essential for your Company, we’ll tell you why you should choose Video Factory!
We are on a mission of Vikas.
As India continues to battle the crisis of employability amongst the educated workforce we have decided to step up and Aid Learning, Skill Enhancement, and Training among your Workforce to empower more learned individuals in India.
We are determined to help your workforce learn, receive and process better as visual thinkers.
- We work hard you reap the return– Our videos quantify your hard work through ROI in terms of improved engagement, lead generation, and cost-benefit.
- Contextually relevant- Our insight, authority, and understanding of the Indian markets make us more relevant. We make you heard in 20+ vernacular and international languages
- Faster TAT- We curate the best for you with a faster turnaround time compared to industry standards.
- Experience of 550+ Clients – With an experience of more than 7+ years in the industry, we have mastered to cater your needs and deliver prompt results by working with companies like Tata group, UNDP, GE Healthcare, HDFC bank, ICICI bank, WHO, Cisco, Bosch, Bajaj Finserv, Dr. Reddys Lab, Berger Paints, GAIL, Uber, Oyo, Ola, Swiggy, and many more.
Conclusion:
The scope of learning and development has dynamically changed over the years, from building technical expertise in a domain to building leadership capability to promoting talent engagement within the organization.
According to recent studies, 93% of employees said they would stay at a company longer if it invested in their career! Hence, it’s imperative for you to take a wise decision, and that too QUICKLY!
Here’s a sneak-peek at our work: Our Portfolio