Are you wondering how animated videos for ecommerce can escalate your business in this oversaturated digital space? In this article team Video Factory will share the benefits ecommerce businesses can hold by leveraging the power of animated storytelling.
During the pandemic, practically all businesses shifted to an online market, making ECommerce a fiercely competitive field. Huge amount of revenue is generated through various ecommerce platforms every year. So you must be wondering how to stay competitive & not lose your conversion considering the competitive market landscape.
Marketing is all about building awareness, be it for any industry. Creating awareness about a product’s value can be challenging, especially for ecommerce brands, as they lack physical interaction with customers. So these brands take creative measures to impress consumers with the product benefits.
And all that can be achieved in two simple words – animated videos. Animated commercials, product demo videos, business introductory videos, training videos, and more can amplify your marketing efforts as well as your ecommerce business constantly leveling up.
Benefits of animated videos in E-commerce business
#1 Animated videos shareable Content
An animated video is a dynamic and easily shareable piece of content that is ideal for a range of target audience and customer journey stages. A visually engaging video showcasing your ecommerce brand or product can help you raise brand awareness as well as build influence. Share it on social media, publish it to YouTube, promote it through online advertisements, or simply embed it on your website. Regardless of where you place the video, it will help you convert more viewers into loyal customers. If your ecommerce video contains a good storyline, some humor elements and good visuals, chances are that 53% of your viewers will share it just for entertainment.
#2 Animated videos boosts SEO
We are more likely to watch a video than read written content while visiting a website. Adding well-crafted, animated videos to your ecommerce website’s homepage or landing page will also help a lot. Why? It will not only help you boost your search engine optimization efforts and grow your site’s search ranks, but it will also help you increase audience engagement.
Do you like animated videos? Well, Google loves it too! When a user spends more time on a specific type of website content, Google’s search engines recognize it as highly valuable information and rank it higher in the search results. An animated video is an example of this form of content. It grabs the user’s interest, holds their attention, and encourages them to check out your products or services.
#3 Easy and rapid transaction
According to a survey, around 37.5 million people in the whole world use their phones for various transactions. People prefer online shopping because it saves a lot of time and energy. If you have an online payment system, you need not doubt about your sales. But how do you let people know about it? Yes, that’s where animated videos come in handy. An ecommerce video or promotional video can grasp your audience’s attention and explain about how you operate online.
#4 Animated videos drives more traffic to your ecommerce website
Adding animated videos on websites empowers to drive more traffic & encourages users to explore more offerings on your ecommerce website. Animated explainer videos are very beneficial for advertising since they allow you to quickly and efficiently describe the benefits of your ecommerce product. It’s a winning combo for online marketing! When a prospect views your animated video ad in their news feed, they’re more likely to click on the link and visit your store as they already know what kind of products they’ll find there.
#5 Short animated videos help in gaining trust
Animated Explainer videos are short & efficient. You can describe every aspect of your brand in a minute or two with videos for ecommerce. Moving pictures of your product or service becomes more reliable for your audience. Compared to pictures, explainer videos influence people better and turn prospective buyers into loyal users. Moreover you can also talk about the usage procedures in your videos and also let your customers know the benefits of using it.
Wrapping it up
Animated Videos are more popular these days because they are portable. One can watch a video doing another work simultaneously unlike text adverts. So, one should never miss out on incorporating videos in their e-commerce marketing strategy.
Have you come up with some fresh ways to market an eCommerce website using animated explainer videos? Yes, hopefully. We are happy to share our knowledge and experience with you. We hope that this mix of marketing and video production knowledge will give your eCommerce strategy a fresh feel.