“Video is the future of content marketing. That’s why it’s crucial to understand the impact video can have on your sales.” – James McQuivey, Forrester Research VP and Principal Analyst.
Did you know videos can increase a person’s understanding of your product or service by 74%?
Video marketing allows you to reach a much wider audience with information about your company’s processes and offerings than traditional marketing methods.
Manufacturers these days are increasingly recognizing the potential of video marketing to build connections with their target customers and establish their expertise. Regardless of the type of products you manufacture, videos provide a unique opportunity to showcase your capabilities and educate your audience.
According to a study by Wyzowl, 83% of businesses say that video provides a better return on investment and 87% of companies have increased their sales through video.
How can videos help manufacturing businesses increase sales?
It’s simple! People don’t remember facts. They remember stories, so to foster engagement, we need to attach them to a personal narrative.
Videos are the perfect medium to accomplish and establish brand affinity and here’s how they do it-
1. Videos help you build trust!
A well-made video gives the viewer a sense of the company’s expertise, quality, and professionalism. Manufacturing transparency enhances customer confidence, In fact, according to a study by Forbes, 66% of consumers prefer to buy products from companies that are transparent about their manufacturing process.
See how Video Factory helped Dr. Reddy’s build trust amongst their target audience by creating a corporate profile video.
2. It showcases your products and educates your customers!
Visual demonstrations of products help potential customers make informed decisions as they can provide in-depth information about the company’s products, processes, and technology.
Here’s how Video Factory helped Berger paints create a corporate and manufacturing video showcasing its diverse range of products through it.
3. It improves your SEO rank!
Videos have been proven to significantly impact a website’s SEO and attract more traffic. According to a study by Wyzowl, 81% of businesses use video as a marketing tool, with 63% reporting that it has a positive impact on their SEO. Additionally, videos have been shown to increase the average time users spend on a website, which is a key ranking factor for search engines like Google.
Ultramax improved its website traffic by adding this corporate and manufacturing video created by Video Factory!
4. Virtual Tours Increase Customer Engagement!
According to a study by the National Retail Federation, virtual tours can increase customer engagement by up to 20%. They provide an immersive and interactive experience for the viewers, allowing them to view your products or facilities from anywhere at any time. This makes your business stand out in the crowd and fosters customer loyalty.
A virtual tour aided by Video Factory helped a sustainable company, Greenobag increase its customer engagement.
5. It helps to boost Social Media Presence!
Videos are a powerful tool for boosting your social media presence as they offer a visually appealing and engaging way to reach your target audience. Today, YouTube is the second largest search engine in the world, with over 2 billion monthly active users, and by creating engaging and informative videos for your target audience on youtube, you too can drive traffic to your website while improving your brand awareness.
Look at how Video Factory helped Ambuja Neotia boost their social media presence and increase their brand awareness!
Now that you are aware of all the benefits that a corporate and manufacturing video provides, you can enhance your inbound marketing strategy and take your organization to the next level too!
Your exceptional products and solutions deserve to be showcased, and a video approach can offer a simple yet impactful way to reach your target audience effectively.
But, how can we help you?
We at Video Factory, make the brand and the people synonymous, by sharing stories of your growth journey, your people, your achievers, and the process and innovation behind the products. This makes your workforce beam with a greater sense of belonging to a brand, and your audience identifies you as a people’s company and not just a service/product enterprise because we work with the skills of an agency with the mind of an audience.
With an experience of more than 6+ years in the industry, we have mastered to cater your needs and delivering prompt results by working with companies like Tata group, UNDP, GE Healthcare, HDFC bank, ICICI bank, WHO, Cisco, Bosch, Bajaj Finserv, Dr. Reddy’s Lab, Berger Paints, GAIL, Uber, Oyo, Ola, Swiggy.
Here’s a sneak-peek at our work: Our Portfolio