One-Time/Set-Up Activities 1. In-Depth Research Discover: Conduct comprehensive research about your company, industry, competitors, and target audience to build a solid foundation for the video content. This includes developing a customer profile, brand persona, and performing keyword analysis. 2. YouTube Channel Setup Create and Optimize: If not already in place, we’ll set up your YouTube […]
What if I told you that by 2025, ignoring video marketing will no longer be an option for B2B brands? With digital video consumption among adults projected to surpass 100 minutes daily, the opportunity to captivate decision-makers and establish thought leadership through video has never been greater. Yet, many B2B businesses still operate under the […]
Introduction: Navratri, Diwali, Kali Puja, Chhath Puja, Christmas, and New Year’s—the last quarter of the year is the busiest for brand marketers in India due to the festive season. Festive marketing becomes crucial for brands to engage effectively with their audiences and drive sales. In 2023, Indian brands spent approximately INR 20,000 crore on festive […]
The Fastness of FMCG It is true that all industries require advertising and promotion, but FMCG brands need it the most. Why? It is because like their fast moving consumer goods, these brands also witness fast moving customers for whom FMCG products are just commodities and who would not mind switching brands frequently for a […]
Corporate films are a fantastic way to spread your brand’s message, advertise your goods and services, and establish a more personal connection with your audience. But what distinguishes an entertaining corporate video? Storytelling is the solution. People have a natural tendency to relate to stories. Stories draw us in, arouse our feelings, and aid in […]
Content Reigns Supreme in Video Marketing. What if, however, we informed you that the colors you pick for your videos can have a significant influence on the feelings and judgments of your audience? Welcome to the intriguing world of video marketing color psychology, where well-chosen color combinations may make or ruin your marketing efforts. Let’s […]
Over the last few years, the importance of video marketing has been in full swing. This medium of marketing has dominated the entire digital world & emerged as the most powerful marketing tool for every brand. According to Wyzowl’s research, 93% of marketers say that video has become an important part of their marketing strategy. […]
“An organization’s ability to learn, and translate that learning into action rapidly is the ultimate competitive advantage.”- Jack Welchur In 2019, a PWC-led survey revealed that nearly 79% of the CEOs worldwide were concerned about the lack of skills threatening the growth trajectory of their employees. The good part here is that nearly 57% of […]
What is Seen is Sold! “Video marketing is a powerful way to humanize your brand and connect with your audience on a deeper level.” – Jon Buscall With statistics showing that Video can increase organic search traffic by 157%, they have become an increasingly popular and powerful tool for improving website engagement, reducing bounce rates, […]
Being the 2nd largest market for e-learning in the world, India has seen massive growth in online learning in the past couple of years. Since the arrival of the pandemic and the lockdown series, the development of e-learning platforms has been increasing prevalently. E-learning is not limited to just students, they comprise various courses and […]