Videos today are being consumed in all mediums extensively. Be it a one-to-one chat on WhatsApp or a post being shared by users on Facebook/LinkedIn/Twitter. The video economy has given rise to a number of YouTubers and Facebook Video Publishers who work day and night to generate engagement and income out of it. Whether it […]
7 Video Trends You Must Watch Out For in 2018! Wish you a very Happy New Year! With 2018, officially arriving Marketing Managers, Brand Managers, CXOs across the globe is busy working out the marketing strategy for their product or brand. With trends like Digital Advertising spends outcasting the traditional advertising spends, each one of […]
Vanity Metrics is defined as figures which are related to registered users, downloads, and raw page views. In terms of video marketing it is number of views, number of downloads. We have often seen marketers tallying this up and calling it a day but these can easily be manipulated. So, what happens to the real […]
B2B Marketing was often regarded as a static segment but nowadays it is no longer as such. B2B marketing teams are challenged to innovate continuously and think out of the box. That’s being one of the main reasons marketers are jumping into the bandwagon of B2B explainer video as they’re affordable & simpler to develop. […]
Web videos have become a part of our everyday life in last decade. One of the biggest contributors has been YouTube, a company which started in 2005. Videos are no longer just for entertainment but can generate billions of dollars in revenue if millions of hours of viewership are generated. So, are you wondering how […]
Dropbox has grown to 100 million users in just 5 years i.e. adding around 54794 users per day. Isn’t it impressive? I am sure it is. However, one must also keep in mind that they didn’t spend any money on advertising and on getting a fancy website. Their website was one of the simplest websites […]
Have a doubt about anything? Just Google it, our answers nowadays. The result is, we get tons of pages with words, words and more words. After few days when someone asks us the same thing we say let me think and we search again. Why so? It is because our brains are wired for motion […]
You’ve undoubtedly heard of explainer videos before, and you’ve probably watched at least one! They’ve grown in popularity in recent years. But do you understand what an explainer video is? Animated explainer videos are short, simple, engaging, and meaningful videos that help clarify complex ideas in less than 2 minutes. These videos are set to […]
Video Marketing is gradually becoming an important pillar of digital marketing initiatives. It has become a perfect tool to attract visitors and highlight the benefits of your products or solutions in seconds. In last one year explainer videos have become the first interaction point on websites and marketers believe it will grow with time to […]