94% of marketers agree that videos have helped them increase their user’s understanding of the products or services and nearly 61% of the companies say that video content is a major part of their marketing plan.
But what is Brand Affinity?
Brand affinity is building an emotional connection between a brand and its customers. People who share the same set of values as that of the brand trust that brand, buy its products, and recommend it to their friends. For example, Apple fans won’t switch their brands just because of a price hike.
Are you also wondering how Videos can help build Brand Affinity?
It’s simple! People don’t remember facts. They remember stories, so to foster engagement, we need to attach them to a personal narrative.
Videos are the perfect medium to accomplish and establish brand affinity and here’s how they do it-
1. It’s almost like a ‘try before you buy’ scheme!
If there’s one big concern shared among online shoppers it’s that the product they are buying won’t look like the product images when it arrives.
A photo can only do so much to secure peace of mind in a consumer. After all, there are lots of different filters and editing options for photographs these days — so, how do we know that what we are seeing on screen is identical to what the product is like?
By filming a product video, you can show your product from all angles and prove that you have nothing to hide – instilling trust in your potential buyers.
This is what we mean!
2. Customers gain a deeper understanding of your product!
An explainer video can pack all of the critical information that potential leads need to know about your product or service in just one minute. This is the perfect way to appeal to people who are busy – aka. Everybody!
Here’s what an explainer video looks like!
3. It humanizes your brand!
The sad truth about branding is that, no matter how hard you try, customers will always trust a person more than a brand. The only way to possibly counteract this is to humanize your brand — and videos can help you do this by literally putting humans in it!
I hope now you know why vlogs are a booming industry!
The bottom line is, videos are truly the king in this space, and it’s often the perfect way to represent your brand in the wide world of social media. If executed with expertise, videos can help you gain that competitive advantage you’re looking for and a big bunch of loyal customers.