If you’re into video marketing, you may already be aware of the fact that there’s no better channel than YouTube. It’s the 2nd most visited website on the entire internet, with over 2 billion users. In order to stand out in this crowd, leveraging the power of YouTube marketing strategy is essential. More people use YouTube in a year than Facebook, Twitter and Instagram all together. As a result, brands these days are turning to the platform as a mode to effectively advertise products, services and bring in loads of leads.
Audience loves video content! Whether you’re in the B2B industry or B2C, there’s an enormous scope with video content on YouTube. YouTube marketing can be intimidating at times but fear not this short & precise YouTube marketing blog is just the right place!
Let’s get into the 6 YouTube Marketing Strategy:
1. Research is a must
One of the most underrated content marketing aspects is grasping the landscape. Before you start developing your own content, take time to look around to see who is playing in your niche and what they are doing.
Choose keywords that people search the most to get new information. For that, use AdWords Display Planner, it’s a great tool for planning keywords to use in your video descriptions. Choose relevant words that go with your product, industry and target audience.
2. Attention-grabbing Thumbnails
Your YouTube video competes with a few similar ones. How do you make people click on yours? Thumbnail helps a lot in this case. Work on thumbnail images that draw attention so that your audience click on your videos. You can choose the ‘custom thumbnail’ option to upload a custom thumbnail for your video while uploading. For old videos with dull thumbnails, go to ‘video manager’, click on ‘edit’ and click on ‘custom thumbnail’.
3. Optimize Your Channel Page
If you are ignoring your channel’s potential to drive audience through web-link and landing pages, you are doing a mistake. Invest time in explaining your goal, your brand and your USP. Add links to websites, social media profiles and product landing pages.
4. Interesting Content
If you are inconsistent, you’ll never earn loyal audience.
Consistency is the toughest part – especially when it comes to publishing quality content. If you are using YouTube as your marketing tool, it has to be all or nothing. You either get into consistent posting or execute it well or you don’t do it at all. Set the tone right from the beginning and let your audience know what to expect from you. Make your introduction video, your channel trailer so that they know what you are up to. Don’t promise something that you can’t achieve.
5. Good Calls-to-Action
By now you have understood the importance of call-to-action: “Please like, comment and share if you have enjoyed this video!” Know what you want your viewers to do and plan a recurring call to action.