One-Time/Set-Up Activities
1. In-Depth Research
- Discover: Conduct comprehensive research about your company, industry, competitors, and target audience to build a solid foundation for the video content. This includes developing a customer profile, brand persona, and performing keyword analysis.
- Goal Setting: Establish clear, measurable goals for the video project to ensure alignment with your business objectives.
2. YouTube Channel Setup
- Create and Optimize: If not already in place, we’ll set up your YouTube channel, ensuring it’s fully optimized with the right settings, descriptions, and custom branding to maximize your reach and impact right from the start.
3. Initial Content and Shoot
- Capture Your Essence: Conduct an in-depth initial shoot of your facilities or operations to create foundational content that highlights your brand’s capabilities and unique selling propositions.
Recurring Activities
4. Content Calendar Development
- Plan and Schedule: Develop a comprehensive content calendar that details topics (ensuring they are keyword-friendly), types of videos, number of videos, styles, and publication schedule. This roadmap will guide the consistent production and release of your video content.
5. Video Production
- Craft Your Story: From scripting and shooting to design, animation, and editing, handle all aspects of video production. This includes incorporating any necessary revisions to perfect each piece of content before public release.
6. Video Distribution
- Launch and Promote: Manage the uploading of videos to YouTube, complete with compelling metadata and eye-catching thumbnails to ensure your videos are noticed and engage your target audience.
7. Performance Analysis
- Measure and Optimize: Regularly analyze the performance of your videos, using detailed analytics to track viewer engagement, reach, and conversion. Based on these insights, we refine and optimize ongoing strategies to continually enhance the effectiveness of your video marketing efforts.