The Fastness of FMCG It is true that all industries require advertising and promotion, but FMCG brands need it the most. Why? It is because like their fast moving consumer goods, these brands also witness fast moving customers for whom FMCG products are just commodities and who would not mind switching brands frequently for a […]
Over the last few years, the importance of video marketing has been in full swing. This medium of marketing has dominated the entire digital world & emerged as the most powerful marketing tool for every brand. According to Wyzowl’s research, 93% of marketers say that video has become an important part of their marketing strategy. […]
“An organization’s ability to learn, and translate that learning into action rapidly is the ultimate competitive advantage.”- Jack Welchur In 2019, a PWC-led survey revealed that nearly 79% of the CEOs worldwide were concerned about the lack of skills threatening the growth trajectory of their employees. The good part here is that nearly 57% of […]
What is Seen is Sold! “Video marketing is a powerful way to humanize your brand and connect with your audience on a deeper level.” – Jon Buscall With statistics showing that Video can increase organic search traffic by 157%, they have become an increasingly popular and powerful tool for improving website engagement, reducing bounce rates, […]
B2B Marketing was often regarded as a static segment but nowadays it is no longer as such. B2B marketing teams are challenged to innovate continuously and think out of the box. That’s being one of the main reasons marketers are jumping into the bandwagon of B2B explainer video as they’re affordable & simpler to develop. […]