Introduction: Navratri, Diwali, Kali Puja, Chhath Puja, Christmas, and New Year’s—the last quarter of the year is the busiest for brand marketers in India due to the festive season. Festive marketing becomes crucial for brands to engage effectively with their audiences and drive sales. In 2023, Indian brands spent approximately INR 20,000 crore on festive […]
Content Reigns Supreme in Video Marketing. What if, however, we informed you that the colors you pick for your videos can have a significant influence on the feelings and judgments of your audience? Welcome to the intriguing world of video marketing color psychology, where well-chosen color combinations may make or ruin your marketing efforts. Let’s […]
Over the last few years, the importance of video marketing has been in full swing. This medium of marketing has dominated the entire digital world & emerged as the most powerful marketing tool for every brand. According to Wyzowl’s research, 93% of marketers say that video has become an important part of their marketing strategy. […]
94% of marketers agree that videos have helped them increase their user’s understanding of the products or services and nearly 61% of the companies say that video content is a major part of their marketing plan. But what is Brand Affinity? Brand affinity is building an emotional connection between a brand and its customers. People […]
Disclaimer: *This article is written with the sole purpose of sharing knowledge & has not been picked on the basis of any ratings* We know it can get overwhelming to find a professional and well-prepared corporate video production company to create your next explainer video. But you must be wondering…where to start? Choosing an animation […]
Videos are blowing up as an effective way to increase engagement, simultaneously increasing extra revenue. Video marketing can bring your business on the fast moving track and amplify awareness of your brand enormously. A new study found that, by 2022, more than 80% of traffic will be made up of video. From marketing, advertising and sales to corporate […]
In the time of the 21st Century, almost everyone knows how to take a picture from their phone’s camera and to shoot a video. But shooting anything and everything related to the subject you’re working on is not enough. It’s not a smart approach to cover each and every detail. But the important thing to […]
Marketing videos can be really effective for your brand if you use it at the right time & the right place. No matter whichever industry you’re in, understanding your audience & marketing your brand effectively in the era of COVID-19 is no simple task. In a world where the well-known working methodology of businesses and […]
With video becoming one of the most preferred mediums of communication, corporate training video is considered a workplace staple. Training videos not only convey your messages loud and clear, but deliver business-critical information effectively, while saving you time, money and resources. In this constantly evolving landscape of hiring and retaining the best talent; having a […]
Animated videos are no doubt becoming the most powerful tool for your marketing campaigns! Who doesn’t want their products or services to be explained in a matter of seconds with fun & engaging elements mixed all together? Definitely us… Unfortunately, their advantages are often misunderstood, neglected, or undervalued. Being aware of what they can bring […]