You have a great looking website and want your prospects to check it, right? Well there are plenty of ways you can boost organic site traffic at no cost except your time:
- Optimise for your persona, not search engines – The first and foremost thing you should do is write your buyer personas so you know who you are creating your content for. Creating quality content that resonates with your brand and your ideal buyers can naturally improve your SEO. This means tapping into the main issues of your brand face and the keywords people use to search questions. Optimising for search engines alone is useless.
- Consistently create content – Try writing and publishing often. People love when you are an active brand. But make sure you don’t compromise on quality. The more quality content you have on your website, or articles and blog posts, the more opportunities you create for traffic to come your way.
- Use long tail keywords – Don’t just use the popular keywords. Use product or service specific keywords. This way Google or other search engines identify your website or blogs as a destination for that particular subject. This will in turn boost traffic.
- Blog away – Blogging is the most effective way to increase your website traffic organically. It lets you go into more depth than your website does. It creates a range of brand face optimized content centred on your market. Though poorly-written and pirated content can be harmful so better avoid it.
- Use internal links – If you have a good enough back catalogue of content, you can link it to your blog posts and website, you will guide more visitors. This way your website or blog can retain viewers for longer, thus helping you to boost your search rankings. However, over usage of internal links can spoil things.
- Get your meta down – The meta title, URL and description are the three ways you can optimize your web page or blog post. It is a simple and effective way. We also use the Yoast SEO pluggin for WordPress to optimize our page.
- Exploit metrics – Keep track of your visitors checking your website or your posts. You can do it using Google Analytics. Being able to see what keywords they search for can help you analyse and fine-tune your content.
- Use social media – Building a solid social media presence is useful when it comes to brand promotions and awareness. Activities on LinkedIn, Twitter, Facebook, Google+ etc helps to get your name out and website address out on the internet. Don’t forget to add the share button so people can share your content which can help in creating a buzz. However be very careful about what you post – with fame comes responsibility. Poor quality content can defame you real quick.
- Promote your own content – Linking your company website or blog post to your personal account or social media pages can also get you a lot of traffic. Promoting your own content is no shame. You are proud of your brand and you just want more and more people to know about it.
The best way to increase site traffic is giving your customers what they expect from you. Quality content, information, insight and advice.