Videos are blowing up as an effective way to increase engagement, simultaneously increasing extra revenue. Video marketing can bring your business on the fast moving track and amplify awareness of your brand enormously. A new study found that, in 2019, more than 80% of traffic will be made up of video. From marketing, advertising and sales to corporate training, videos will continue to grow as an important tool in 2019.
Due to the influence of social networks, our viewing habits have changed extremely, which has affected the formats and production of videos today. More vertical videos are emerging and 1:1 videos or square videos are gaining popularity. Not only format but also in terms of content and concept we can look forward to a varied 2019.
Get more out of the videos you’ve already made.
We know that the idea of re-purposing content does not sound 100% exciting or trendy, but it’s a really good idea with a lot of potential for innovation. All of us should do it (thus, it would become a trend). There are plenty of ways to re-use a video – edit it, add a personalized link to it and so on.
6-Second Video Ads
According to research it is declared a trend that 61% of six second videos lift brand awareness. While there are no B2B spots on the list of 6 second videos, companies can effectively craft stories around specific competitive advantages or product features.
Interactive Videos
While interactive videos were diffidently growing in 2017 in order to gain potential in 2018, the big leap will tag along in 2019. Interactive videos are sure to make a huge breakthrough this year. Already most of the activity and adventure videos viewers, as well as audience of live entertainment, want more interactive videos.
Educational/Training Videos
In 2019 video marketing solutions will be one of the prime yardsticks for delivering online education. As education is no more limited to classrooms or lectures but is increasingly provided via home pc through videos, these educational videos are used. These videos have gained popularity amongst youngsters because they are colourful and easy to understand. Also video training programs have proven effective in training multiple employees about company goals and values at the same time and at a lower cost.
Video mailing
With bulks of emails flowing into the inboxes of the world all day, it’s becoming harder for companies to stand out. Including Video tags in the mail subject lead to more clicks than simple links!
Vlogging
By now we all know about vlogs (video blogs). The emergence of Youtube, Facebook and Instagram, and the on-the-go wave of this fast-paced society, vlogs are ruling the 2019 trend curve. Vlogs have a personalized approach and they are flawless and lively, which is making them a highly relevant video marketing tool for more and more companies.
Live Shoot Videos
Live videos on YouTube, Facebook and Instagram have changed the way we imagine things. Live shoot videos have become all the more popular, not only because of their imperfect nature, but also because the video can be uploaded and stored on the company’s website as corporate videos for promotional purposes.
We are already very curious about which trends will prevail in 2019, we can surely say companies will have to dig deeper into the sales bag of magic in order to come up with new ways to amuse and engage their audience. Opening up to the new trends is the only solution.
Though we don’t know what the future beholds, what we can say with certainty is that there will definitely be more videos, everywhere.