Videos are blowing up as an effective way to increase engagement, simultaneously increasing extra revenue. Video marketing can bring your business on the fast moving track and amplify awareness of your brand enormously. A new study found that, by 2022, more than 80% of traffic will be made up of video. From marketing, advertising and sales to corporate training, videos will continue to grow as an important tool in the coming years.
Due to the influence of social networks and the ‘New Normal’, our viewing habits have changed extremely, which has affected the formats and production of videos nowadays. More vertical videos are emerging and 1:1 videos or square videos are gaining popularity in the COVID times. Not only format but also in terms of content and concept we can look forward to a varied version of videos in 2020.
Get more out of the videos you’ve already made
We know that the idea of re-purposing content does not sound 100% exciting or trendy, but it’s a really good idea with a lot of potential for innovation. All of us should do it (thus, it would become a trend). There are plenty of ways to re-use a video – edit it, add a personalized link to it, and so on.
6-Second Video Ads
According to research it is declared a trend that 61% of six second videos lift brand awareness. While there are no B2B spots on the list of 6 second videos, companies can effectively craft stories around specific competitive advantages or product features.
Interactive Videos
While interactive videos were diffidently growing in 2020 in order to gain potential, the big leap will tag along in 2021. Interactive videos are sure to make a huge breakthrough this year. Already most of the activity and adventure video viewers, as well as audiences of live entertainment, want more interactive videos.
Educational/Training Videos
In 2020 video marketing solutions will be one of the prime yardsticks for delivering online education. As education is no more limited to classrooms or lectures but is increasingly provided via home pc and so on. Amidst the pandemic, businesses throughout the world have adopted new ways of training and development to cope up with the changing times and bring out the best in their deliveries and services.
These videos have gained popularity amongst not only businesses but youngsters as well because they are colorful and easy to understand. Also, video training programs have proven effective in training multiple employees about company goals and values at the same time and at a lower cost.
Video mailing
With bulks of emails flowing into the inboxes of the world all day, it’s becoming harder for companies to stand out. Including Video tags in the mail, the subject leads to more clicks than simple links!
Live Shoot Videos
Live videos on YouTube, Facebook, and Instagram have changed the way we imagine things. Live shoot videos have become all the more popular, not only because of their imperfect nature but also because the video can be uploaded and stored on the company’s website as corporate videos for promotional purposes.
In order to build trust among the customers, businesses be it from a small shop owner to huge industrial companies, everyone is turning to live shoot videos. It is not only helping the audience to gain their trust back in the products and the services in the changing times but it also portrays the companies as socially responsible for the health and safety of the customers as well as the employees.
We are already very curious about which trends will prevail in 2020, we can surely say companies will have to dig deeper into the sales bag of magic in order to come up with new ways to amuse and engage their audience. Opening up to new trends is the only solution. Though we don’t know what the future beholds, what we can say with certainty is that there will definitely be more videos, everywhere.