7 Video Trends You Must Watch Out For in 2018!
Wish you a very Happy New Year!
With 2018, officially arriving Marketing Managers, Brand Managers, CXOs across the globe is busy working out the marketing strategy for their product or brand. With trends like Digital Advertising spends outcasting the traditional advertising spends, each one of us will be banking hard on the social media use and traditional outbound process.
One such area to watch out is your startegy in Video Marketing. 2018 will mark an extensive adoption of video marketing. The trends you must watch out for are:-
#1.Facebook vs YouTube – Who will win the race
Facebook is aiming to become a one stop solution for all kinds of digital activity. It has gone hard to videos as well. By introducing auto play option and having videos in cover images, profile images and other interesting tools it has hit on the video industry. With recent introduction of Facebook Watch which is expected to feature personalized recommendations of long-form live streams and original content. With this unique feature discovering new and interesting videos will become easy and one can save it later too. With Facebook receiving more than 8 billion daily video views the fight for top spot of video platform is getting intense.
#2. Live Video Has a Massive Potential
With all the social media platforms like Facebook, Instagram, Snapchat, and Twitter supporting live videos, the time has come for every individuals and brands to leverage this and tap on this exciting trend. The celebrities are using this extensively and data likes live videos are watched three times longer than regular videos, this data is expected to become lot stronger. Brands across the globe who have tried this unique feature have reported 10x rise in the amount of comments on live videos as they streamed. Driving regular and real engagement is on the cards with Live Videos.
#3. Explainers Video Probability of Virality will rise
Explainer Videos are short and engaging video which helps brands to engage with their audience and run them down through a problem or issue. With Quora focusing on becoming a home of How to Videos explainer videos can help to have both organic and paid visbility in less time. In 2018, we can expect explainer videos to become a mandatory for every brand to educate, educate and convert their prospects and clients regularly.
#4. Mobile Optimized Videos Will Run the Show
With mobile penetration and adoption rising with each passing second, the need to have mobile optimized videos will be on rise. The dominant visual media has for so long conditioned us to experience videos horizontally but with social networking mass adoption and use the time has coming to move towards vertical videos has come. With studies conducted by Snapchat which has reported 9 x increases in engagement with vertical video ads brands will have to work on it else they will miss the bus as 2018 will be the year which will witness this evolution.
#5. AR will also revolutionize video marketing
With launch of iPhone X the proliferation of AR(Augmented Reality) on mobile devices to engae audience for businesses use has become easy and mass adoption such technology is one the cards. Also, Facebook and Twitter evaluating AR potential for their apps, the time to has AR based videos can see some revolution. Capitalising on this trend will help brands to stay ahead of your competitors.
#6.Square videos will see a surge
Buffer recently shared an interesting metric in which they had checked the performance of various kinds of videos on all sort of devices.
Here is the stats
With square-shaped videos outpefroming landscape videos on all social media platforms in terms of both views and engagement.This also had lower advertising costs which makes it a mandatory bets for brands. The need to have animated videos in square form has come and considering the recent advent of all-screen mobile devices and with the drastic rise of mobile content consumption, it will only makes sense for videos companies to make it a part of their marketing strategy and drive the lead to customer engagement rates.
#7. Video Mapping Will See A Rise in Adoption
Video Mapping has been around for sometime but with limited technological advances it has not allowed this technique to become more mainstream. This is a powerful technique which comprises of making 3D projections on a flat surface. With organizations like Coca-Cola and Walt Disney Company already started to bet on it, this may see a rise in its use. Startups and not brands might lead this way as it can be an easy method to broadcast commercial or educational messages.
With trends we have shared, Video will still the newest trend on the marketing strategy. So, when you are considering your marketing strategy for 2018,make sure that Video marketing and distribution has been given sufficient time and budget
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